-trucks with uncovered loads
Why do people litter?
Littering is behavioral in origin. This is why we believe littering behaviors can best be changed with awareness, education and engagement directed towards individuals in their communities.KAB research has found that People litter when common forms of behavior indicate that littering is OK. Here are two examples.
For some smokers, it has become an "accepted norm" to throw used cigarette butts on the ground.
In many theaters and arenas, it has also become an accepted norm to leave wrappers and other waste under one's seat during and after the game or show.
KAB research has found that People litter if they do not feel (or have not been educated to accept) any share of personal "ownership" in, or responsibility for, areas in the community we all share like streets, parks, beaches, sidewalks, etc.
KAB research has found that People litter when they believe someone else will pick up after them.
This is particularly true when individuals are not aware of the fact that the cost of this kind of maintenance is eventually passed on to them in one way or another.
KAB research has also found that People litter when other litter has accumulated in a given place.
NC DOT
NC DOH
NC GOV
